Botanical Keratin Treatment

If you have frizzy, curly or unruly hair and want to have straight silky manageable hair you have to try this amazing new treatment that contains Argan oil. Argan oil comes from the Argan tree, grown by an exclusive sect of Berber woman in Morocco and has extreme anti-aging and conditioning properties due to its high concentration of anti-oxidants, tocopherols and carotenes.

Reduces Curl, Eliminates Frizz

• Formaldehyde Free - Sodium Chloride Free
• Argan Oil - Purest Keratin
• Natural, Healthy Smoothing Process
• Restructures & Reconditions Hair Fibers
• Creates Incredible Shine
• Hair Color Safe

The Truth About Keratin Treatments

There's been some negative talk about smoothing products lately. The controversy is due to the large amount of formaldehyde in some Brazilian treatments.

We are pleased to announce that with breakthrough technology developed in the United States, Simply Smooth Keratin Treatment has created a formaldehyde-free smoothing formula that provides high performance smoothing in a safe, natural process. With a patent-pending molecular bond technology, Simply Smooth Keratin Treatment will reduce and relax curl while leaving hair revitalized, reconditioned and silky smooth for as long as 16 weeks.

Not All Keratin is Created Equal

Beware of smoothing products that use artificial or an inferior grade of keratin. As far as safe smoothing goes, it's all about keratin.

Simply Smooth products use the highest quality, purest keratin derived from botanicals and human hair. Using two types of quality keratin increases the performance of our treatment. Keratin from human hair goes further into the cuticle than other forms of keratin derived artificially or from animals. Keratin from botanicals has bigger molecules that sit outside the cuticle and gently melt into it. Using these two quality forms of keratin allows the formula to penetrate from the inside and outside of the hair cuticle, providing better smoothing performance through a natural, healthier process.

Advantages of Keratin Smoothing

Unlike other smoothing processes, like Japanese straightening, Simply Smooth Keratin Treatment leaves hair healthy. Keratin is a natural conditioner. The gentle Simply Smooth formula is also enriched with vitamins from plants, apple pulp and vanillin (a single molecule component isolated from vanilla.) The formula is so gentle that hair can be colored or highlighted the same day. And unlike other keratin treatments, Simply Smooth won't alter lighter shades of color-treated hair.